Jump to content
Mattel Hot Wheels Community
Search In
  • More options...
Find results that contain...
Find results in...

What Makes Certain Hot Wheels Collectible, Part 3: A SIGNIFICANT RELEASE

By Brad Bannach

 

Two of the most popular Hot Wheels castings of today are the ‘55 Chevy® Bel Air® Gasser and the ‘71 Datsun 510 -- castings that are undoubtedly different. But they weren’t instant favorites in the Hot Wheels collecting world. Sure, they both appealed to their niche groups at the time of their initial releases, which were 2013 and 2009 respectively; but no one predicted at the time that either would cause the commotion they do every time one is released.

 

They do share something in common. Both castings had a defining release that acted as a catalyst, setting off a chain reaction among Hot Wheels collectors that elevated these castings to a level of collectability seen only by Hot Wheels like the ‘67 Camaro® and the Volkswagen Drag Bus.

 

GroupShot-55ChevyBelAirGasser-71Datsun510-1570-tiny.png

 

For the ‘55 Chevy® Bel Air® Gasser, it was a release that was so iconic, it’s commonly known by collectors as “The Candy Striper.” At the time of its sale, the 4,000-piece run didn’t sell out until day two. But it didn’t take long after collectors got these in hand that they realized how special the piece was, which in turn, turned the masses onto the casting, and Gassers in general. As the value of this piece inches closer to $1,000 on the secondary market, many will point to this significant release as the reason why so many collectors choose to collect the ‘55 Chevy® Bel Air® Gasser and it speaks as to why the Red Line Club is so popular today.

 

CandyStriper-Gasser-Group-1570-tiny.png

 

The ‘71 Datsun 510 had a more gradual rise to stardom, as the casting notoriously sat on pegs in 2009 when it was first released. In 2011, John Morton’s Brock Racing Enterprises (BRE) Datsun Bluebird 510 was the oddball in the premium Hot Wheels Vintage Racing line, as it appeared in a line that was dominated by American muscle cars. In some areas of the United States, the release also sat on pegs for months. There was even an HWC Special Edition release John Morton’s #46 BRE Datsun 510 in 2013 that had Spectraflame red paint and neo-classic redline wheels. 

 

BREDatsun510-GroupShot-1570-tiny.png

 

Shortly after that, secondary market prices on both BRE Datsuns started to rise, exposing the Hot Wheels collecting masses to the international and domestic interest in Japanese domestic market (JDM) vehicles. The movement echoed that of 1:1 car culture at the time, and in the wake of this shift in collecting, many Hot Wheels collectors scrambled to collect these premium BRE Datsuns and any other versions of the casting that they could get their hands on. This ultimately vaulted the ‘71 Datsun 510 to not only the most popular Japanese-branded Hot Wheels car of all time, but arguably one of the top 10 Hot Wheels castings of all time. Had it not been for the BRE Datsuns, the popularity of the ‘71 Datsun 510 may not be where it is today.

 

SBS-CandyStriper-BREDatsun-1570-tiny.png

 

These are just two popular examples of Hot Wheels castings that vaulted in popularity after a specific release. Certainly, there are other examples of significant releases that served as a catalyst to ignite collectors’ passions when it comes to certain castings -- from the masses down to the individual. 

 

Do you collect a certain Hot Wheels casting? What was the reason you began collecting it? Can you narrow it down to a specific release? Share with us in the comments below!

 

 

 

 

 

 

 

BIGBADBRAD01
  • Like 7
  • Thanks 9


User Feedback

Recommended Comments



JET_TANG_50MB

Posted

:)

 

  • Like 1

Share this comment


Link to comment
Share on other sites
kycarguy

Posted

The Datsun 510 is one of my favorite cars since it was my first real car. I was a JDM fan before JDM was a thing.

  • Like 3

Share this comment


Link to comment
Share on other sites
BoostedGreg

Posted

I think the 22b for me was a big one. I focused so much effort on finding that car because it's a favourite irl. And it was a new car 

  • Like 4

Share this comment


Link to comment
Share on other sites
HWClams

Posted (edited)

The facts of this article are fundamentally wrong........  The reason the candy Striper and its low production run made it to day two was for the reason of this:

 

the hot wheels club was in a downward trend.  The quality of cars had fallen off.  Everything about the club had fallen off.  Member interaction...everything.  Why?  Turnaround times and the biggest debacle from Mattel ever......switching to the mirrorized finish instead of hand polished Chrome plating.  Every car that year was easy to maintain...as a matter of fact...the year prior to that was just as bad as far as membership participation.  Same goes for the new Datsun.  

 

The quality of cars coming out at that time was making it easy to obtain on the first day.

 

 

Edited by HWClams
  • Like 3
  • Confused 3

Share this comment


Link to comment
Share on other sites
raceteam1967

Posted

18 minutes ago, HWClams said:

The facts of this article are fundamentally wrong........  The reason the candy Striper and its low production run made it to day two was for the reason of this:

 

the hot wheels club was in a downward trend.  The quality of cars had fallen off.  Everything about the club had fallen off.  Member interaction...everything.  Why?  Turnaround times and the biggest debacle from Mattel ever......switching to the mirrorized finish instead of hand polished Chrome plating.  Every car that year was easy to maintain...as a matter of fact...the year prior to that was just as bad as far as membership participation.  Same goes for the new Datsun.  

 

The quality of cars coming out at that time was making it easy to obtain on the first day.

 

 

Also, this was one of the first sales to be limited to 1 per account- (would have been a normal sellout but for this) many who purchased on day one were planning to try for a second one on day two, but a “glitch” in the shop allowed these to be released (sold) earlier than the advertised time, and one or two individuals made out like bandits. This was not an un-popular casting... it already had a following.

 

  • Confused 1

Share this comment


Link to comment
Share on other sites
CHRISFORSTER318

Posted

55 minutes ago, HWClams said:

The facts of this article are fundamentally wrong........  The reason the candy Striper and its low production run made it to day two was for the reason of this:

 

the hot wheels club was in a downward trend.  The quality of cars had fallen off.  Everything about the club had fallen off.  Member interaction...everything.  Why?  Turnaround times and the biggest debacle from Mattel ever......switching to the mirrorized finish instead of hand polished Chrome plating.  Every car that year was easy to maintain...as a matter of fact...the year prior to that was just as bad as far as membership participation.  Same goes for the new Datsun.  

 

The quality of cars coming out at that time was making it easy to obtain on the first day.

 

 

 

What did he get wrong about this?  He didn't state why it took until day two to sell out.  He simply stated that it took until the second day to sell out.  

 

The thing that is wrong in the article is that the Datsun is not a "JDM" car.  It is a Japanese Import made for the American market.

  • Thanks 1

Share this comment


Link to comment
Share on other sites
BIGBADBRAD01

Posted

4 hours ago, HWClams said:

The facts of this article are fundamentally wrong........  The reason the candy Striper and its low production run made it to day two was for the reason of this:

 

the hot wheels club was in a downward trend.  The quality of cars had fallen off.  Everything about the club had fallen off.  Member interaction...everything.  Why?  Turnaround times and the biggest debacle from Mattel ever......switching to the mirrorized finish instead of hand polished Chrome plating.  Every car that year was easy to maintain...as a matter of fact...the year prior to that was just as bad as far as membership participation.  Same goes for the new Datsun.  

 

The quality of cars coming out at that time was making it easy to obtain on the first day.

 

 

 

The article focuses on a specific release that catapulted castings to HW collector stardom, not club participation at the time the Candy Striper went on sale.

  • Like 3
  • Sad 1

Share this comment


Link to comment
Share on other sites
BIGBADBRAD01

Posted

4 hours ago, raceteam1967 said:

Also, this was one of the first sales to be limited to 1 per account- (would have been a normal sellout but for this) many who purchased on day one were planning to try for a second one on day two, but a “glitch” in the shop allowed these to be released (sold) earlier than the advertised time, and one or two individuals made out like bandits. This was not an un-popular casting... it already had a following.

 

 

Agreed, the casting had a following out of the gates. I remember the positive sentiment surrounding it back in 2013. However, the '55 Chevy Bel Air Gasser (and all other Hot Wheels gassers) were no where near the popularity of today prior to this car being released. This release was the catalyst to Hot Wheels gasser-mania. The HWC S11 '66 Chevy Super Nova was no where near as popular when it was released in 2012, but look at it now.

  • Like 3
  • Haha 1

Share this comment


Link to comment
Share on other sites

Good stuff Brad! Geezz,..some negative nellies out here lately. I wish I was a member when the "Striper" was released,.. while I do love me a datsun or two the BRE deco just doesn't do it for me. I get the nostalgia about it BUT I think todays release is 10x more of a stunner. Cheers and stay positive!

  • Like 4
  • Thanks 1
  • Haha 1

Share this comment


Link to comment
Share on other sites
BIGBADBRAD01

Posted

3 hours ago, CHRISFORSTER318 said:

 

What did he get wrong about this?  He didn't state why it took until day two to sell out.  He simply stated that it took until the second day to sell out.  

 

The thing that is wrong in the article is that the Datsun is not a "JDM" car.  It is a Japanese Import made for the American market.

 

Meant to say, "Japanese-branded Hot Wheels". Thank you.

  • Like 1
  • Thanks 1

Share this comment


Link to comment
Share on other sites

Awesome cars they are!

 

datsun 240z ? Its my favourite. might soon enter this big boy's league

Started collecting since 1 year, these 240z are well out of my reach 😆

 

  • Thanks 1

Share this comment


Link to comment
Share on other sites
raceteam1967

Posted

50 minutes ago, BIGBADBRAD01 said:

 

Agreed, the casting had a following out of the gates. I remember the positive sentiment surrounding it back in 2013. However, the '55 Chevy Bel Air Gasser (and all other Hot Wheels gassers) were no where near the popularity of today prior to this car being released. This release was the catalyst to Hot Wheels gasser-mania. The HWC S11 '66 Chevy Super Nova was no where near as popular when it was released in 2012, but look at it now.

Yep, wished I wouldv'e picked up the '66 when it was still available... You're right that the Candy Striper release was the kick-off to it's super-stardom... parts of my response were chiming in on Dave's comment- I still believe that had that release been opened up to two, it would've not made it past day one. Not really important, but at that time, the mirrorized spectraflame Series cars were selling for $9.99, the Candy Striper sold for $19.99 as a Special HWC Release (some folks probably balked at the price- esp. for a "carded" release) I know I would have bought 2 that day, had the limits allowed it.

  • Like 2
  • Thanks 1

Share this comment


Link to comment
Share on other sites
NWovalfan

Posted

5 hours ago, CHRISFORSTER318 said:

 

What did he get wrong about this?  He didn't state why it took until day two to sell out.  He simply stated that it took until the second day to sell out.  

 

The thing that is wrong in the article is that the Datsun is not a "JDM" car.  It is a Japanese Import made for the American market.

Yes, I always think it is funny when someone states the BRE Datsun 510 set off the JDM craze, or at least contributed to it. The  510 was a Japanese import for the American market, and the BRE 510 was an American modified sedan raced in the under 2.5 litre Trans Am series in 1971. Not exactly JDM :).

  • Sad 1

Share this comment


Link to comment
Share on other sites
Nitro Monkey

Posted

It is funny that an old article in Hot Rod Magazine about modifying the Datsun 510, they actually compared it to the '55 Chevy as far as ease of availability and ease of modifications. Of course, this was in the early 70's, but the comparison ended up being spot on. 

 

As a Datsun 510 owner since 1986, this is an easy casting for me to want, and as a crew member on a Drag Team, I love those gassers! 

  • Like 1

Share this comment


Link to comment
Share on other sites
TIMB1961

Posted

Brad, your knowledge is spot on for the most part as many folks didn't realize that that 510 was a 'daily driver' here in the U.S. & not a 1:1 in Japan only. That was due in part to Toyota's massive presence & Datsun had finally went beyond simply offering the Datsun 240Z. My sister had a boxy bluebird during college that Dad got for her used in '72. That was her 1st ride. Getting back to when they had their breakouts. I feel that they were pretty immediate considering that one served American drag racing nostalgia & the other served the burgeoning interest in JDM's in general & their new racing accolades. Yes Mattel had great difficulties with production of the RLC releases from 2012 through 2017, pert near 2018. When then changed the paint method it opened up an unintentional 'can of worms'. As mentioned & many may recall that Mattel was attempting to lower the unit cost for the member while keeping the quality up to stuff. In the beginning the series cars(neo & r.r.'s) were 14.99 then went to 9.99, the 'randsburg period' as they called it. I always got them mixed up, the painting methods, so please correct me if I've got the processes mixed up. S.E.'s were 19.99 to 24.99, carded. During the the 6 year 'Maelstrom' quality & delivery was severely off, to put it mildly. 9.99 cars only lasted 2 years or so returning to 14.99 during the 3 years that that subscriptions were offered, I believe. After that we really never saw the 14.99 price point & the new standard for a carded RLC release was 19.99 to 24.99 depending upon what was released & the associated licensing fees Mattel has to pay out. Long story shorter, 19.99 is probably gonna, unfortunately. Heck, those of you may recall the dark years of RLC extensions, backorders & poor quality. I know I have experienced the long & the short of it since joining in 2001. Brad, you did a great job & as was mentioned the limit of 1 per was a small deciding factor before both respective castings sold out on the 2nd day. Times have changed, prices go up & with that I hope that the quality will continue to improve. Best to all out their. Stay safe & be considerate towards your fellow enthusiasts in this changing landscape we now live in.  Peace. Timb/TIMB1961/thePlantman

Share this comment


Link to comment
Share on other sites

In 1970 my hotwheels collection grew. The red Barron quickly grabbed my imagination! The Chaparral was another that I loved racing! Today I find myself intrigued by the new details the designers have brought to collectors. I love the first time innovations! Hotwheels Rock!

Share this comment


Link to comment
Share on other sites
KIDKIWI4

Posted

Love it, have 2 candy and 2 vintage 510, and many others of both castings. 

FC07D73E-9812-4D0D-91E0-FD090553C3B6.jpeg

  • Like 3

Share this comment


Link to comment
Share on other sites
RANDYMOLE

Posted

Let’s not forget day 2 Of the gasser sale started at midnight (computer glitch) with no purchase limits.some people made out like bandits there was rummers Someone bout 50 pieces.i really like this car from the start the card art and paint deco was all perfect.

  • Like 1
  • Thanks 1

Share this comment


Link to comment
Share on other sites
Abraham Guerra

Posted

How did they get that gasser candy went here for sale on the page? Can somebody help me?

Share this comment


Link to comment
Share on other sites
THIS_IS_A_TEST_86

Posted

2 minutes ago, Abraham Guerra said:

How did they get that gasser candy went here for sale on the page? Can somebody help me?

 

Help you with what?

Share this comment


Link to comment
Share on other sites
SAMACE26

Posted

I collect both castings. 👍

Share this comment


Link to comment
Share on other sites
Hwsucker

Posted

The “candy striper” the first time we could only purchase 1 car. And technically it didn’t make it until day 2. Remember they sold out 10 minutes early mostly to 1 person. 

  • Sad 1

Share this comment


Link to comment
Share on other sites
homer442

Posted

LOVED: dragsters, funny cars, altered, & gassers from Day 1 - racers in general.  

Moving parts, extra axles, bikes, trucks, imports - they ALL add to my interest.

That being said, I have no idea why i passed on the 1st BRE???

Share this comment


Link to comment
Share on other sites
HARLEY95

Posted

How about making a set of two for both of them  one of each would made a great set SBS-CandyStriper-BREDatsun-1570-tiny.png

  • Like 2

Share this comment


Link to comment
Share on other sites



Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Add a comment...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.


×
×
  • Create New...