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  1. UPDATE: Your current (2014) Red Line Club membership(s) will be automatically extended through 2015. Click here for more information. Our new Drag Dairy made such a splash last year that we’ve chosen it for this year’s Red Line Club membership car! 2014/2015 Red Line Club memberships are available t… Read More

  2. Having a tough time figuring out what to get your sweetheart for Valentine’s Day? We can help. Zip out to your local Kroger’s family store and look for the Hot Wheels Sweet Rides series! The sugary six editions in this series all feature mouth-watering, candy-themed decos on popular cars like the ’4… Read More

  3. Our first Kmart Collectors Day event of the year is on February 15! Make sure you’re ready for it. What: Kmart Collectors Day Event When: Saturday, Feb. 15 at 9:00 a.m. local times Where: U.S. Kmart Stores (excluding Puerto Rico Info:  Click here to find a location. Not only are the events… Read More

  4. Can’t make the February 15 Kmart Collectors Day event? We’d be bummed, too. But we have a way to keep you from missing out too much: Kmart.com will offer the special cases of cars (created just for the event) online! Beginning on February 9, you can visit Kmart.com to order cases from the event. The… Read More

  5. The Blown Delivery. The Volkswagen Drag Bus. The Dairy Delivery. The Rocket Oil. For 20 years now, Hot Wheels Lead Designer Phil Riehlman has been blowing collectors away with his creations for the brand. He added another gem to his all-star garage when the new Drag Dairy debuted in September of thi… Read More

  6. Hot Wheels at SEMA: Big Time

    By Guest, in News,

    Hot Wheels continues to blaze tracks at SEMA! Debuting in 1967, only one year prior to the debut of Hot Wheels, the SEMA (Specialty Equipment Market Association) show has become the single largest annual event in Las Vegas. And when Hot Wheels joins the action, you know it’s “Go big, or go home.” … Read More

  7. December 2013 Hot Events

    By Guest, in News,

    Here are a few hot events rolling out in December: Concord Con When: 12/1 at 9:00 a.m. to 3:00 p.m. Where: Centre Concord, 5298 Clayton Road, Concord, CA Info: www.concordcon.com/ HWC Sale: Mexico Convention ’55 Chevy Panel When: 12/3 at 9:00 a.m. PT Where: HotWheelsCollectors.com In… Read More

  8. New Products Added to Race Rewards

    By Guest, in News,

    Just in time for the holidays, our Hot Wheels Race Rewards promotion at Walmart has been updated! You can shop for the young Hot Wheels fans on your list and get your own reward. Now through December 31, 2013, earn points toward a Walmart eGift Card when you purchase these products: … Read More

  9. New Arrivals in the Shop

    By Guest, in News,

    Need gift ideas for the holidays? Looking for something to add to your own collection? Check out what’s new in the Hot Wheels Shop, including a cereal series that’ll bowl you over and four that were first offered at the 2013 San Diego Comic-Con: HWC Boo Berry™ School Busted HWC '50s Chevy T… Read More

  10. The 2014 Heat Fleet Segment

    By Guest, in News,

    We’re shipping the 2014 Hot Wheels mainline cases now – and you had a part in choosing the Heat Fleet segment. Last year, we asked you to pick the top 10 from a list of 19 castings. Now it’s time for you to see which castings made the cut – so you can start watching the pegs for them! Below is the l… Read More

  11. Hot Wheels Premium Line Previews

    By Guest, in News,

    It’s great to plan ahead! When you’re preparing to collect a new year’s worth of Hot Wheels, you want to see what’s coming, right? It’s the most exciting time of year and, if you were at the Hot Wheels Collectors Convention last month, you got an early peek at some of the exciting releases planned f… Read More

  12. Collector Day Event Cases Online

    By Guest, in News,

    November means it’s time to feast, and Hot Wheels fans will be heading to the Kmart Collector Day Event on November 2 for specially-packed cases of cars. But if you can’t make it to the store, don’t worry because Kmart.com will be serving up cases of cars online! You can place your order at Kmart.… Read More

  13. Final Kmart Collector Day of 2013

    By Guest, in News,

    This November, before you stuff the turkey (or yourself), stuff your shopping cart with a selection of your favorite Hot Wheels. Get ready for the final Kmart Collector Day Event of 2013! Event Details What:   Kmart Collector Day event When: Saturday, 11/2 at 9:00 a.m. (local times) Where: U… Read More

  14. Get a Free Volkswagen Drag Bus

    By Guest, in News,

    Spanish version It’s time to get on the bus… the specially decorated Collector Edition Volkswagen Drag Bus, that is! There’s no fare required to board, because this collector’s favorite is yours for free when you buy 20 selected Hot Wheels basic cars from participating Kmart stores from November 2… Read More

  15. November 2013 Hot Events

    By Guest, in News,

    Here are some of the hottest events you can roll into in November: Kmart Collector Day When: 11/2 at 9:00 a.m. local times Where: Participating Kmart stores Info: http://www.hotwheelscollectors.com/news/news.aspx?news_id=wp687#.Um74WxB218E Abu Dhabi Grand Prix When: 11/3 Where: Yas Mar… Read More

  16. Hot Wheels Race Rewards At Walmart

    By Guest, in News,

    Drive your dollars further! Beginning August 1 through December 31, 2013, your dollars spent at Walmart for specified Hot Wheels cars will earn you points. In our Hot Wheels Race Rewards promotion, you can redeem those points for gift cards, a special edition of the School Busted or the Monster Jam … Read More

  17. Hot Wheels Leaves It Blank

    By Guest, in News,

    One of the first things you usually have to do when customizing your Hot Wheels is remove the deco. For these four HW Designs editions, we've given you a head start -- by leaving them blank! Dairy Delivery (blue primer) Surfin' School Bus (yello… Read More

  18. If you're a true wheelhead, your pulse races at the thought of a tricked-out street car or a sweet concept car or a mud-sucking monster truck. It might be at a show, in a film, or online… it doesn't matter where they are. Cars are always on the move, and so are Hot Wheels. For more than a decade, Ho… Read More

  19. Hot Wheels Pop Culture: Star Wars

    By Guest, in News,

    Our Pop Culture series just keeps getting better! The series with the most exciting themes features iconic decos, Real Riders® wheels and full-metal castings. The Star Wars segment will be widely available in August. Star Wars (August 2015): ’85 Chevrolet Astro Van (Han Solo) Dream Van XGW P… Read More

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